Amorepacific’s Hera and Hera’s Rouge Holic brands debut on Amazon today, which means the popular Seoul-based makeup lines are now available to American consumers. 

“Jennie,” shown above, a member of the K-pop girl band Blackpink, is Hera’s brand ambassador since 2019. 

Hera’s new Rouge Holic line “features dense, rich colors with a texture that glides across the lips to add a beautiful glow and accentuate the lips’ natural volume,” the brand states. 

The brand explains it uses ‘brilliant pigment cutting’ technology to create its wearable and modern mid-tone colors, which give lips a subtle glow.

The luxe packaging, inspired by architectural elements, looks chic.

Hera Rouge Holic launches today on Amazon U.S. along with Hera’s other best-selling lip collections, including Sensual Powder Matte, Sensual Spicy Nude Volume Matte, and Sensual Spicy Nude Gloss.